This 24 Outfit collection takes inspiration from 1950 Hollywood
theme that is fun and flirty. Mainly casual style outfits with an option to
turn day to night. Using florals and unusual patterns with embellishments that
are modern kitsch. This collection has a playful 1950’s American diner feel in
the form of print and texture. Tongue in cheek humour turned on its head to
allow a fashion concious female with an outlandish style to wear this
collection as casual day wear relaxing in the sun, or even dressed up for a
night out.
The colour concept has spring hues of candy pink and polka
dot pastels. This adds the playful, summer at the beach statement. Overal the pallete is a soft and gentle shade
of colour. The muted subtle colour mixed with the gaudy kitsch addition of
decorative details. Kitsch items in the home tend to have a slight acid plastic
colour of yellow or green. In which the playful spring pastels mixed with the
garish tints will add a diverse colour concept.
This collection forms a range of popular garments of the 50’s
with a modern twist. Such as seperates, playsuits, crop tops and thin knit
jumpers with added textural embellishments. Kitsch is a german word meaning ‘
of bad taste’ however adding a subtle hue of colour and having a garish
representation on the sexy sillhouette of the 1950’s will allow kitsch to be
appriciated in an ironic way.
Combining textural knits into the mix to allow wearer to
keep warm during nights with a chilly breeze. Some fabrics will have two-tone
or hollographic sheen to them, or even a plastic transparent vinyl. This adds a
hint of vulgarity, yet used in small proportions will give a fashionable feel.
This collection is a bespoke collection for the average
fashion concious female that enjoys all things LA, mostly a casual beach
loungewear. The customer market is for females with a more diverse and eclectic
taste in fashion, who enjoys making a statement, yet in a classier tasteful
way.
The ‘look’ of the collection is 1950’s American diner with
the cheesy plastic feel. Domestic casual women of that era held pin curls in
place with head skarfs, which became an opted style for casual days. The target
level is high end, due to luxurious fabrics and intricate detailing within the
collection. Although the kitsch feel is aimed to be of bad taste or cheap, this
combination of garments will not be inexpensive.
