First High street Research- Primary Research in highstreet stores

 Firstly i looked at various coats in deferent shops, hughstreet and designer to get an overall basis of the AW season

i looked at various coats from high end (Karen Millen,Moncler, etc) to hightstreet (Next, Jack Wills etc)
to see similarities in the trends, then compared these to the upcoming trends on WGSN and other forecasting for AW2014/15

i then noticed similarities and collated the information , these will be on the next blog.