S/S15 Collection - Flourescent Pastel Punch

Due to being undecided on a final theme name for the collection i have been avoiding posting blog posts, but aim to start posting ideas every couple of days starting from now (Lets hope i keep up with this).

First start with a concept theme to spark ideas about what the collection is about. Flourescent Pastel Punch (Purposely spelt wrong to merge the words fluorescent and floral) 

A 1950 Hollywood theme that is fun and flirty. Mainly casual style outfits with an option to turn day to night. Florals and unusual patterns/embellishments that are modern kitsch. This collection has a playful 1950’s American diner feel in the form of print and texture, however with the sexier hourglass sillhouettes of the 1950’s. Tongue in cheek humour turned on its head to allow a fashion concious female with an outlandish style to wear this collection as casual day wear relaxing in the sun, or even dressed up for a night out.

The colour concept has spring hues of candy pink and polka dot pastels. This adds the playful, summer at the beach statement.  Overal the pallete is a soft and gentle shade of colour. The muted subtle colour mixed with the gaudy kitsch addition of decorative details. Kitsch items in the home tend to have a slight acid plastic colour of yellow or green. In which the playful spring pastels mixed with the garish tints will add a diverse colour concept.

This collection forms a range of popular garments of the 50’s with a modern twist. Such as seperates, playsuits, crop tops and thin knit jumpers with added textural embellishments. Kitsch is a german word meaning ‘ of bad taste’ however adding a subtle hue of colour and having a garish representation on the sexy sillhouette of the 1950’s will allow kitsch to be appriciated in an ironic way.

Summer at the beach allows cool cottons and linens, also with luxurious silks for the 1950’s glamour. Combining textural knits into the mix to allow wearer to keep warm during nights with a chilly breeze. Some fabrics will have two-tone or hollographic sheen to them, or even a plastic transparent vinyl. This adds a hint of vulgarity, yet used in small proportions will give a fashionable feel.

This collection is a bespoke collection for the average fashion concious female that enjoys all things LA, mostly a casual beach loungewear. The customer market is for females with a more diverse and eclectic taste in fashion, who enjoys making a statement, yet in a classier tasteful way. 

The ‘look’ of the collection is 1950’s American diner with the cheesy plastic feel. Domestic casual women of that era held pin curls in place with head skarfs, which became an opted style for casual days. The silhouette of the 1950’s was mainly a hourglass shape, with the odd exeptions.  Sweet Peter Pan collars and floral prints add a ditsy girly style yet with the hourglass popular shape of the era. The target level is high end, due to luxurious fabrics and intricate detailing within the collection. Although the kitsch feel is aimed to be of bad taste or cheap, this combination of garments will not be inexpensive.